Hi

i am looking at how I market coaching to individuals and think I need to come up with a new strategy, does anyone currently have good ideas that really work

Martin

Hi Martin

No easy answer to this otherwise we would all be doing it..

I went to a Business Show recently where a top of the tree Marketing guru told me the answer... here it is.... WOM.. I said what was WOM and of course its word of mouth!! so as if we didnt know that is the answer.

You can check out my video onwww.MindYourHeadUK.com which gets quite a few plays and is a bit quirky... but dont waste too much dosh on leaflets / ads in papers or even radio ads ROI is not up to the mark.

Relationship building and WOM is the answer.

Good Luck

Barry

I quite agree with the comment abou tthe best marketing is WOM - and that flyers and paper adverts really are not a good ROI - what I woudl really really like ot see though is someone that started out the way we are all doing htat has made it big or very successful ad has a lot of paying clients and for htem to actually tell us step by step how they did it - I find a lot of the evetns and information tells you very much as an overview and most charge a lot of money t tell you their "secrets" but no-one actually helps you start up  properly(sorry I am sure some people do but htey ae few and far between)and the majority are actually making thir money from selling their "secretes" to becoming a successful coach rather than simply telling you how to do this for yourself (after all there are so many people out there who need our help and enough to go round so why arent people giving each other real help?), and a lot of the top "secrets" are aactually the same information so you are just paying other people to help and they are all making lots of money from those at the beginning of their new career and the people trying to get real help are not really getting it in concrete terms which is such a shame.

I emailed someone a few days ago that was looking for people to join them and work in a partnership way through their umbrella organisation but as a self employed coach and I asked for more information and was simply tld - send your CV - when I replied and asked for more info before decidingif I wanted to send my CV I was advisd to phone them and ask my questions - that was going to cost me the phone calls which ok is not a lot but hy tell me wasnt there some basic information telling me more abut what this was going to do for me nd how much it woul cost?  Needless to say I didnt send my CV as I felt that this was another of someone else get rich schemes where you have to pay up front for their umbrela name and very little comes back in terms of business.

Carol